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 Avery & Schuyler Witt

Lynn Pettway, mother of the Bride

"Shelley Armstrong served as the Wedding Coordinator for our daughter's wedding in June 2016.  I could not have even hoped for a better person to fill that role!  

Shelley was the perfect blend and balance of professionalism and friend.  She was very organized and thorough, down to the last detail.  And her sweet spirit and positive attitude helped the day flow so smoothly!  She didn't miss a beat at the wedding or the reception!  She is a natural at event coordination, having had years or experience.  But most important, Shelley's depth of character and care for those whom she is serving are what put her in a league all her own.

Simply put, our special day was so much more relaxed and enjoyable for us, knowing that Shelley had it all under control.  We are so grateful to have had her with us, and very highly and happily recommend her!"

Mike Lees

Girls Preparatory School

Director of Choirs and Musical Theater

"It was my extreme pleasure to have served as the Event Designer for the Heart Ball for the past 10 years under the brilliant leadership of Shelley Armstrong as Heart Ball Gala Director.  There are no sufficient words to expre ss my respect and admiration for her talents with volunteers and organizational skills with producing such a huge event.  Her forethought always resulted in not only an elegant evening, but one that raised hundreds of thousands of dollars for the advancement of Heart Disease research and education.  When I would get stuck with a design idea, she was always there with a brilliant creative solution!   I look forward to working with her again on future events with her newly formed business.  She's the best!"

Bill Brock, Jr.

Celebration of Life for Senator Bill Brock


Thank you so much for everything!!  From my perspective, it was all flawless.

Also, S and each of our sibs all expressed their gratitude and appreciation for all that you did. We really could not have done this without your help and we are so grateful that you pulled it all off the way that you did.

Really can't express how much we all appreciate everything you did."

Danica & Anthony Powell 

"Shelley made our wedding day such a smooth experience from start to finish!  Her attention to detail, organization, and wonderful people skills allowed me to relax and not stress over the many details our special day consisted of! 


She is dedicated and dependable---the person you want at your side on your wedding day.  She is the PERFECT wedding coordinator.  She made our dream wedding come to life and it was the most spectacular day!"

llie & Will Cooper

Stacie Cooper, mother of the Bride

Shelley is an amazing event coordinator with so much attention to detail. She was there early and assisted us all day with anything that needed to be accomplished. While the bride was dressing she realized the vail had been left in Nashville. Shelley stayed positive and starting working on a solution. A veil was found and delivered to the venue just in time.  Also the bar top linens were missing and she was also able to locate just what was needed. I highly recommend Shelley to assist with any event.  She has experience, knowledge, and most of all genuine desire to create a dream wedding or event for her clients.


Thank you Shelley for guiding us through this special day.  We treasure your friendship and love.  

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Julie & Bill Hannah

Married April 10, 2021 ~ Lookout Mountain

My husband and I recently had the pleasure of working with Shelley to coordinate our wedding.  From our first conversation, Shelley's services and expertise allowed us to relax and enjoy our wedding day.  Her years of experience, proved invaluable, as she attended to details, that, otherwise, would have never had occurred to us.


Shelley warmly welcomed our families to the rehearsal and made sure everyone felt comfortable with their roles in the ceremony.  She met us at the church and proceeded to tend to our every need the day of the wedding.  She zipped dresses, tied bows, kept the groom from sneaking a peek at the bride, gracefully dealt with a late-arriving bridal party, cued the organist, and sent everyone down the aisle at the right moment.  She did it all!


Shelley was a huge help with the family photos. Our photographer wanted to take advantage of the "perfect light" of the Lookout Mtn. rain and fog and she managed to find  the right umbrella for us,  even matching our wedding colors!


Shelley is a truly gifted wedding coordinator.  She loves helping others, and it truly shows.

Jannell & Trevor Wagoner

John Wigal, Father of the Bride

Cecelia and I were so pleased to have Shelley serve as the wedding coordinator for

our daughter Janelle’s wedding and reception. Her assistance and expertise were particularly

important to us in planning the flow of the reception and being sure that the various traditional

and somewhat non-traditional elements we wished to include moved seamlessly and in a manner

that did not rush or drag for the guests. Shelley assisted in coordinating clearly with the catering

company, with the bride and groom, and with us as the bride’s parents to keep everyone on the

same page. Her ability to move calmly about and remind us to of our timeline helped keep us all

cool and collected during what could have been a very high stress time.


The ceremony took place in a traditional church and Shelley’s work with those representing the

church and leading the service was excellent. She was able to help our daughter think through

various aspects particularly about the appearance of the ceremony which made her and the

wedding party relaxed and the ceremony visually appealing to all. Attention to details that

otherwise might be overlooked, calm and effective instruction, and timely guidance are what

Shelley’s leadership provided for our celebration.

We recommend Shelley and her services without reservation.


Brooke & Josh Dillard

Married November 2016, Church on Main

Shelley went above and beyond when helping us coordinate our wedding. There are so many details to decide on when planning and Shelley made everything on our wedding day so easy. Her organization skills, interpersonal communication skills, and positive attitude will make any bride and groom feel at ease.


Shelley is truly one of the most caring people you'll ever meet and you're sure to end up with a friend long after your event is over. We truly could not have been happier with her services and highly recommend her services for your special day. 

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